Deriving the positive and negative factors from hotel reviews using NLP
Data driven decision making is an art of making decisions and improvements on business using data analysis. Today data is collected in every means possible. For example, the duration taken by you to read this article is a data. This article discusses about the data driven decision making in the scenario of hotel administration. The hotel which has high positive reviews is a good place to stay, and these reviews also hold multiple factors that contributes the success of a hotel. Nowadays, hotel businesses depend on the star rating which determines their popularity among the users. The star rating will give only general idea about the popularity, but it will not specify the factors (services that is provided by the hotel). In the recent times, we have a powerful method based on Natural language processing. By harnessing this we can determine what are factors that contribute to a good review for the hotel. As discussed above, reviews contain multiple information. If a hotel has good q...